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Latest Articles

Data Driven Revenue using Customer Data Platforms

Data Driven Revenue using Customer Data Platforms

Experience Stores 2.0: Next-Gen Retail Battleground in APAC

Experience Stores 2.0: Next-Gen Retail Battleground in APAC

Ulltimate Guide to CTV DSP Platforms in 2025

Ulltimate Guide to CTV DSP Platforms in 2025

From Data to Devotion: How AI-Driven Personalization is Redefining Customer Loyalty

From Data to Devotion: How AI-Driven Personalization is Redefining Customer Loyalty

Top 10 Strategies for Delivering Great Customer Experience in Asia

Top 10 Strategies for Delivering Great Customer Experience in Asia

Choosing the best SSP and ad server for streaming , OTT and CTV

Choosing the best SSP and ad server for streaming , OTT and CTV

Telecom ARPU vs 15 GB package analysis

Telecom ARPU vs 15 GB package analysis

LiveRamp: Data Collaboration Leader in AdTech and MarTech

LiveRamp: Data Collaboration Leader in AdTech and MarTech

Snowflake vs. Databricks: The battle for the modern data cloud

Snowflake vs. Databricks: The battle for the modern data cloud

Integrate Data Warehouse and Customer Data Platforms to maximize data driven revenue

Integrate Data Warehouse and Customer Data Platforms to maximize data driven revenue

Outbrain acquires Teads , big consolidation in adtech

Outbrain acquires Teads , big consolidation in adtech

AI Revolution in MarTech : what smart CMOs are doing

AI Revolution in MarTech : what smart CMOs are doing

Netflix vs Youtube : Which platform will win the streaming war

Netflix vs Youtube : Which platform will win the streaming war

Google's Privacy Sandbox: Impact on Digital Advertising and Cookieless identity

Google's Privacy Sandbox: Impact on Digital Advertising and Cookieless identity

The Gen AI opportunity for improved telco CX

The Gen AI opportunity for improved telco CX

Trade Desk launches Premium Open Internet : the Ad network strikes back?

Trade Desk launches Premium Open Internet : the Ad network strikes back?

Marketing teams readiness to use Omnimodel Gen AI

Marketing teams readiness to use Omnimodel Gen AI

CDP Market Size 2023 and future evolution

CDP Market Size 2023 and future evolution

Online video, OTT and CTV ads  deliver ROI but measurement is broken

Online video, OTT and CTV ads deliver ROI but measurement is broken

How GrabAds is winning in the Southeast Asian Ad Market

How GrabAds is winning in the Southeast Asian Ad Market

Gotong Royong the community spirit of Indonesia

Gotong Royong the community spirit of Indonesia

Australian news publishers vs Big Tech

Australian news publishers vs Big Tech

Rev Ops Revolution is going beyond SaaS companies and here to stay

Rev Ops Revolution is going beyond SaaS companies and here to stay

The Future of Addressable Advertising

The Future of Addressable Advertising

Scaling your Corporate Venture like a startup

Scaling your Corporate Venture like a startup

The World of Data Craft:   Chief Data Officer as a service

The World of Data Craft: Chief Data Officer as a service

Cookieless future and its impact on marketing

Cookieless future and its impact on marketing

4 Steps to get Omnichannel Marketing right

4 Steps to get Omnichannel Marketing right

Google Topics API - is less really more?

Google Topics API - is less really more?

Why Data is the backbone of a good CX?

Why Data is the backbone of a good CX?

3 Scale-ups for startup founders at Series C funding

3 Scale-ups for startup founders at Series C funding

Amplify your marketing and data with a CDP

Amplify your marketing and data with a CDP

Getting your market entry strategy right in India – Ikea vs Netflix

Getting your market entry strategy right in India – Ikea vs Netflix

Key Blockers to AI-driven marketing

Key Blockers to AI-driven marketing

Six habits of highly effective mobile advertisers

Six habits of highly effective mobile advertisers

Customer Data Platform Market Size  in Asia Pacific

Customer Data Platform Market Size in Asia Pacific

The World of Data Craft: Chief Data Officer as a service

The World of Data Craft: Chief Data Officer as a service

Beyond Growth Hacking - Multiply growth like a Chief Growth Officer

Beyond Growth Hacking - Multiply growth like a Chief Growth Officer

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