Build a Digital Growth Flywheel via Integration of Martech, Advertising, Data and CX .
Work with the only experts who can get this done.

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10+

Companies helped

90 mn+

Value generated

400 mn+

Data Profiles Activated

18+

New Products Incubated

Our Services

We elevate publisher revenue with advanced, privacy-compliant ad solutions. Our in-depth handling of CDP deployments , ensures high quality data, fast rollout and good ROI. Plus, we enhance customer experiences with data-driven insights, improving engagement and personalization

Build the data and tech platform

Transform your business with data-driven innovation.

Let Spectra master your data value chain with our "Activitalize Data Potential" assessment, expert sourcing, platform selection (CDP vs. data clouds), implementation, and activation of use cases

Activate your data driven growth

Let Spectra help you grow by optimizing your user acquisition , CX and product . We expertly align martech, adtech, and revtech tools for optimal results, or offer Build-Operate-Transfer services for seamless growth

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Case studies

Spectra Global helps your business with digital advertising, CDP, Marketing automation, and CX improvements for digitalization led hypergrowth.

India's leading OTT media broadcaster

Executed a bold Contech vision.
Grew monetizable user by 40% .
Built the ad product and ops team

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Hear what our great customers say

Spectra Global has worked with large broadcasters, VC funds to help them redefine their business through data & automation.

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“Spectra was highly effective in helping Zee5 bring my Contech vision to reality by developing a world class advertising and data platform from scratch. Jayesh led our business, product and tech teams in building the right set of market leading features and deliver them successfully.”