Advertising
Ulltimate Guide to CTV DSP Platforms in 2025
Optimise your martech,data and media stack today
Grow you revenue
10+
Companies helped
$90 mn+
Value generated
400 mn+
Data Profiles Activated
150 mn
Better CX moments
Our Services
We elevate publisher revenue with advanced, privacy-compliant ad solutions. Our in-depth handling of CDP deployments , ensures high quality data, fast rollout and good ROI. Plus, we enhance customer experiences with data-driven insights, improving engagement and personalization
Build the Connect : data and martech
Transform your business with data-driven innovation.
Let Spectra master your data value chain with our "Activitalize Data Potential" assessment, expert sourcing, platform selection (CDP vs. data clouds), implementation, and activation of use cases
Activate your data driven growth
Let Spectra help you grow by optimizing your user acquisition , CX and product . We expertly align martech, adtech, and revtech tools for optimal results, or offer Build-Operate-Transfer services for seamless growth
Case studies
Spectra Global helps your business with digital advertising, CDP, Marketing automation, and CX improvements for digitalization led hypergrowth.
India's leading OTT media broadcaster
Executed a bold Contech vision.
Grew monetizable user by 40% .
Built the ad product and ops team
Large Japanese conglomerate
Raised $60 mn of strategic investment
Created a new JV for investing and scaling digital telcos
Indonesian media congolmerate
Built their CDP in 5 months
Increased new revenue streams via programmatic and audience sales
Hear our customers !
Spectra Global has worked with media owners and telcos to help them redefine their business through data & automation.
Get in touch“Spectra was highly effective in helping Zee5 bring my Contech vision to reality by developing a world class advertising and data platform from scratch. Jayesh led our business, product and tech teams in building the right set of market leading features and deliver them successfully.”
Tarun Katial
CEO, Zee5
